Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages users to share it with their social networks, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.